Pfizer is one of the largest pharmaceutical companies. Her story begins in the distant 1849. At the beginning of the last century, the company entered the world level, but continued to develop, regularly offering consumers the latest medications. The article deals with the formation and development of the Pfizer trademark, as well as the Care of You project.
Foundation of Pfizer
Today Pfizer products are known all over the world. However, many years ago, when two enterprising young men - Pfizer and Ehart - decided to start their own business, they had neither money nor experience in such matters. However, the first had a degree in chemistry, and the second was a confectioner.
The father of one of the creators of the Pfizer brand helped with finances. Newly minted businessmen rented a small office in a very modest building located in one of the districts of New York, and began to explore the pharmaceutical market.
Santonin
Pfizer's first drug wasmedicine based on santonin. It was used as an anthelmintic, but had many side effects. It was later superseded by safer drugs. Nevertheless, Pfizer gained instant popularity. The owners of the young company received the medicine as follows: santonin was mixed with almonds.
Citric acid
In the 1980s, Pfizer produced almost no drugs. She concentrated on the production of citric acid. At this time, such drinks as Coca-Cola, Pepsi-Cola appeared. As you know, both the first and the second contain citric acid, the sale of which determined the growth of the company for many years.
Penicillin
At the beginning of the 20th century, the company established export-import relations. Most of the Pfizer preparations were made on the basis of citric acid. In 1928, A. Fleming conducted a study, which revealed the antibiotic properties of penicillin mold.
This discovery was a huge contribution to pharmacology and medicine. Pfizer was now an expert in its field. Most of the antibiotic drugs shipped from the United States during World War II were manufactured under this brand name. In the thirties of the last century, the production of vitamins C and B2 was also established. In 1967, the production of a broad-spectrum antibiotic, Vibramycin, began, which later became the leader in sales.
Pfizer (90s)
In the last decade of the pastcentury, the company launched the production and sale of the following products: Zoloft, Azithromycin, Norvask, Viagra. And again, Pfizer drugs are gaining popularity. The company receives the status of the most reliable and respected manufacturer in the world of pharmaceuticals.
"Zoloft" - a drug that normalizes the functioning of the nervous system. Sertraline is the main active element of this remedy, which is a strong antidepressant. They take Zoloft for panic attacks, social phobia and other nervous disorders. Doctors prescribe Norvasc for arterial hypertension, angina pectoris.
The invention of Viagra has become a real event in the world of medicine. As you know, this remedy is used in the treatment of erectile dysfunction. The company has invested more than three million dollars in the development of the drug.
In 1999, the manufacturer celebrated its 150th anniversary. Since the beginning of the new millennium, the Discovery Technology Center begins to function. In addition, as a result of the merger with Warner-Lambert, the company acquired the rights to manufacture and sell a number of medicines.
Pfizer: Taking Care of You
The list of drugs manufactured under the Pfizer trademark is regularly updated. Scientific research and development today is carried out under the guidance of world-class scientists. Pfizer products have been on the Russian market since 1992. Not so long ago, the Care for You program was launched, designed to increase the availability of medicines. The rules for participation are quite simple: you mustfill out a questionnaire in one of the pharmacies that are partners of the company and receive a discount card. With this card, you can later purchase Pfizer products.
Cardiac drugs are included in the list of medicines that Russian consumers have the opportunity to buy at a discount (10-50%). But in reality, this list is quite wide. It also includes drugs for the treatment of urological, ophthalmic pathologies, as well as diseases of the nervous system.
To participate in the program, you must have a prescription from a doctor, and after that fill out a questionnaire and receive a card. The range of products covered by the discount is updated regularly. As an example, below is a list of Pfizer drugs that are subject to discounts in pharmacies of a large Russian network (IFK Pharmacy):
• "Liprimar" - a drug that reduces cholesterol in the blood.
• "Kaduet" - a drug intended for the treatment of cardiovascular diseases.
• "Norvask" - a drug for the treatment diseases of the heart and blood vessels.
• Accupro is a drug used to treat arterial hypertension.
• Akkuzid is a drug also intended for the treatment of arterial hypertension.• « Xalatan is a medicine prescribed by an ophthalmologist for the treatment of glaucoma.
The list also includes Viagra, Dalacin, Inspra, Celebrex, Xalacom. The Caring for You project certainly involves somerestrictions. So, within the framework of the program, you can purchase at a discount no more than two packages of one of the drugs on the list. Pfizer's partners are pharmacy chains with a total of about 9,000 points in more than seventy Russian cities.
