In the current article, we will offer examples of the name of dental clinics, but we will not recommend them for use. Because an important feature of naming is the uniqueness of the option. And we will talk about the basic principles and rules for its selection. In order to thereby stir up the reader's "reason" and help come up with something of his own. Original-perfect.
Why choice is important to consider carefully
Many people think that starting your own company involves a lot of difficulties. Among which the name should not be listed. What could be simpler than this? If a company produces sweets, it can be called "Taffy", "Truffle" or quite corny "Chocolate Factory". However, competitors may have a similar train of thought. In addition, buyers and clients remember boring names much worse or ignore them altogether. After all, the name of the company is its face, part of the image and in most cases a guarantee of success. And if the founder carelessly, indifferently, indifferently refers to his choice, one might think that the products - goods, services - also do not deserve attention. Because they can be fulfilleddishonest, poor quality. Also, a name that does not have a soul can interfere with development, scare off partners. The reason will be all the same doubts about the seriousness and reliability of the founder.
What do marketers advise?
Some marketers compare the name of a dental clinic or other company to a tattoo. After all, hastily made drawings rarely please the owner. Moreover, some of them have negative energy and adversely affect human life. Even the cartoonish Captain Vrungel noticed this feature of any mark when choosing a name for the ship. The situation is similar with the name of the company. Which ideally should become a powerful marketing tool. And not lead the company to ruin and collapse.
What is the name of the company?
The name is necessary for company registration, opening a bank account, concluding a contract. It should be unique and create a pleasant image in the minds of people. However, if you plan to open one dentistry, and not a whole network, or if the company will be located in a small town, it is permissible to make much fewer requirements for the choice. In this case, you can not rack your brains for too long. And determine the ideal name, guided by general principles:
- Associations - "Don't hurt the tooth", "Tooth Fairy", "Beaver".
- Occupation - "Pearl smile", "He althy tooth", "Goodbye, caries!".
Many founders turn to clients for help in such cases. Inviting them to suggest the name of a dental clinicor choose from previously selected ones. If the doctor managed to earn a sonorous name for himself, he can even give the clinic his last name, composing a similar name: “Dentist Efremov”, “Smile from Antipov”, “Dentistry of Professor Ragozina” and the like.
Successful businessmen approach business quite differently. They spend unimaginable amounts for many to find a profitable name. After all, they know better than others that a successful name should be beautiful and appropriate for the company's activities, contain a commercial offer, evoke positive associations, and offer unique and high-quality services. The following names of dentistry can be cited as an example: "President", "No Pain", "Dynasty".
Basic principles of naming
Experienced marketers recommend the following:
- Do not use a title that describes the product. Due to the fact that the company will be represented by a commercial. In which the key features will be voiced. In addition, competitors can easily borrow a similar name. And it won't be easy to prove plagiarism.
- Choose the removed option. That is, not reflecting the characteristics of products at all.
- Compose the name without including time references.
- If you want to use a foreign language version, you need to understand the translation. In order not to get reverse associations.
How to write a simple title?
Given the above tips, you can make up the name of the dental clinic:
- Taking syllables or letters F. I. O.founder.
- By adding "dent" or "stoma" particles.
- Hint in the name of the company's activities. To do this, you can use any words or combinations associated with strength, whiteness, brilliance and the like. The most successful options are: "Diamond", "Mother of Pearl" and others.
Good luck name
In the article, we repeatedly mentioned that the name of the clinic should evoke positive associations. Based on this, in order for the name to make a favorable impression, the reaction and emotions of consumers should be taken into account. It is also worth noting the importance of another criterion. This is the clarity of the name of the dental clinic to the maximum number of people. Therefore, it is better not to consider options that can mislead or misinform the consumer. For example, calling dentistry “Russian Knight”, “Beautiful Rose” and other options is dangerous because a potential client, being in search of the necessary service, simply will not consider this company. Thinking she was doing things he didn't need.
The next important nuance concerns the pronunciation of the name. It is believed that those brands and firms that are easiest to remember are gaining popularity much faster and are more in demand. After all, their advertising works like word of mouth. And it reaches more people, which means it attracts customers much more effectively.
When choosing the ideal name for dentistry, one should not be guided by the geographical location of the firm. If in somethe moment the brand is promoted and the founder wants to open a whole network of clinics, he will have to “rename” and lose customers. After all, they will look for the usual name. And not finding it, they will go to competitors. Therefore, it is dangerous to choose a name for dentistry, given the nearby street, metro, bus stop, etc. This may prevent further development.
Foreign names
Currently very popular English company names. And all because Western craftsmen evoke a feeling of reliability in most Russians, they personify a guarantee of quality. Therefore, many founders choose the following words or groups of words as a name for a dental clinic:
- Dentalway - literally the dental way.
- Dentalstory - dental history.
- New smile - new smile.
- Be smile - be a smile, smile.
- Smile clinic
- Smart dental - smart dentist.
- Dental House - dental house.
In Europe, the following names of dental clinics are popular: Dentman - a dentist, Pearl smile - a pearl smile, Picasso - Picasso, Hi-Tech Clinic - a high-tech clinic. But other names that can also be found abroad are unsuccessful: Golden Dent - golden dent, Golden dental - golden dental, Dentsick - sick dent.
Associations with doctors, their work and teeth
Earlier we talked about the efficiency of using a particle"dent". It is especially popular in suspended titles. Because it hints or directly tells potential customers about the activities of the company. Such names are in special demand: "Dentalika", "Dentist", "32 dent", "Ice-dent", "Dentoklass", "Dentist", "Dent Studio", "Denta-(style, design, classic, bravo, suite, master)", "Dentville", "Denttown", "Dentstreet". Also, the words “bracket” and “implant” are often used in the name: “Bracketstom”, “Bracketline”, “Bracketville”, “Bracketsystem”, “Implant-(service, master, pro, center, city, dent, world, grand) ". However, such names may limit the range of services of a dental clinic or cause misunderstanding. After all, potential customers may consider that the company provides only the services indicated in the title. That is, you can put braces and an implant in it, and you will have to pull out, treat teeth, clean or whiten in another place.
To simplify the understanding of the company's activities, in Moscow the names of dental clinics are often used even too obvious. For example, such: "Tooth and Tooth", "Zuboder", "Zubnik", "Dental (doctor, standard, doctor)", "Dental (strength, clinic, help)", "New tooth".
Name of children's clinics
The fact that most children are insanely afraid of dental treatment, they knowall parents and doctors. That's why it's important to choose a soft or neutral name for a dentistry designed specifically for toddlers, schoolchildren and teenagers. Which will distract the child, form a pleasant impression, help to calm down. An excellent option for the name of children's dentistry would be the following ideas: "White Fang", "Die Hard", "Beaver" or "Beaver", "Fangy", "Bison", "Dentosaurus", "Dentist", "Nutcracker". You can also use even more veiled names: "White (rhinoceros, elephant, whale, unicorn)", "White (crow, boat, bear)". Or images of fairy-tale characters. The most popular option in this case is the name "Tooth Fairy". And they are also in demand: Belozubka, Zubushka, Doctor Zub. In extreme cases, the founders choose the image of the doctor most beloved by the kids - Aibolit.
Suitable for family dentistry
According to marketers, the best name for a dental clinic is "All yours!". It indicates the same attentive, courteous, friendly attitude towards different clients. In addition, it hints at the general availability of services. That is reasonable prices. But since this option is already taken, you can consider others: "Seven I", "Thirty-two", "One to One," (Factory, ABC, School, Harmony, City) smiles, "(Magical, charming, white, sunny) smile", "Smile!", "Familiar doctor", "DoctorBelozubov", "Tooth (He alth, Wisdom)", "My Dentist/Dentist", "Stoma", "Family Dentist/Dentist/Healer".
Using proper names
Very often, the names of various gods and the names of stars are used as the name of dental clinics in Russia: Apollonia, Athena, Aphrodite, Galatea, Demeter, Aurora, Adonis, Andromeda, Helios, Altair, Orion, Asclepius, Venus, Diana, Fortuna, Freya, Lada, Bereginya, Titania. The names of world famous healers are often used. Hippocrates is the leader among them, less often Asklepiades, Dioscorides, Areteus, Galen, Ibn Sina. And sometimes there are more distant names: "Tibetan doctor", "Russian medicine man", "Eastern sage". In addition, many founders prefer to include their own name in the name. As a result, the clinic will bear similar names: "Doctor (Martin, Bormental, Grooming)", "Professor (Popov, Dumin, Egorov)", "Dentist (Shanin, Luzhin, Lopatin)" and others.
Unusual name
Earlier, we have already said that when choosing a name for your company, it is important to remember the relevance and uniqueness of the final version. It is also important not to copy or imitate famous brands. In general, experienced marketers recommend approaching the issue creatively, showing imagination. As a result, the following original names of the dental clinic can be obtained: "White Coffee", "White Gold", "White Crow","Doctor Plombir", "Thirty-third Tooth", "Pearl Galaxy", "Milky Way", "Piranha", "Fresh Breath", "Iceberg", "Everest", "Crystal", "President", "ProfiDent", "Green Apple", "Alternative / Option", "Best Stoma", "Doctor Smile", "Hollywood", "Hollywood Smile Club", "Thirty-two Carats", "Optimist", "Panacea", "Seal", "Healer", "Esculapius", "Healer", "Chance", "Apple".
Numerology and energy of words
Each word that exists in the Russian language has a special energy field and affects people differently. To choose the right name for the clinic, you need to check it, taking into account this factor. To correctly determine the vibrations, you should write on paper the letters of the alphabet in a special way:
- Place horizontally numbers from 1 to 9.
- Place letters under them.
- When a row ends, you need to move on to the next one.
- The result will be three rows of nine letters and one of six.
When the previously described manipulations are performed, we analyze the name for dentistry chosen from any proposed list. Matching letters and numbers. And then adding them into a single number. As an example, consider the name "Stoma": 1 + 2 + 7 + 5 + 1=16. The final number is also divided intonumbers, add them up: 1 + 6=7. Then look for the value in the table below.
People who decide to open their own company, no matter what direction it may be, do not even think about how serious the issue of choosing a name is. Therefore, his decisions are often left in the end, making a big mistake. The reason lies in the fact that coming up with a name that attracts customers and brings profit is not at all as easy as it seems. After all, for a company to be successful, it must sound. And for this, its name should be easy to remember, evoke exclusively positive associations and correspond to the activities of the enterprise.
