Human carelessness and frivolity are simply amazing! A huge number of people every day indulge in one of the most harmful habits in the world. At the same time, most of them understand that smoking is a harmful and unhe althy activity, but they cannot or do not want to change anything in their lives.
The worst thing is that people often start smoking at an early age, at 13-15 years old, or even earlier. As they say, to fight tobacco addiction, all means are good. But in fact, there are not so many of these funds, and their effectiveness is not so great. And yet … Here, for example, a poster against smoking: how can such visual agitation help in the fight against addiction to tobacco? Let's deal with this issue.
Anti-Smoking Law 2014
The basic law against smoking was adopted by the State Duma back in 2013. Even then, significant restrictions were introduced on the sale of tobacco products.products and smoking. On June 1, 2014, the second part of this law, much more strict, came into force. New rules that significantly restrict the rights of smokers are designed to protect the non-smoking population as much as possible.
The Smoking Act of 2014 prohibits smoking on all forms of public transport, as well as on airplanes. You can’t do this in the premises of stations, air, sea and river ports, at metro stations, at the sites of residential buildings, in elevators, at playgrounds, on beaches, at gas stations and at workplaces. According to this project, smoking is also prohibited in restaurants, cafes and bars.
Pen alties and preventive measures
According to the new law, the following pen alties are provided: each violator must pay a fine of 500 rubles. up to 1.5 thousand. But the owners of cafes and restaurants, who ignored the bans, will have to fork out even more and deposit from 30 to 90 thousand rubles to the state cashier. Also, any promotion of smoking is now strictly prohibited.
But advertising promoting a he althy lifestyle and explaining to people that smoking is a very harmful and dangerous activity, on the contrary, is welcome. Anti-smoking slogans and posters can be posted in any public place: on the street, at public transport stops, in schools, institutes, offices and shops. All this can be considered part of the preventive measures against smoking. Such he althy massive advertising is able to gradually "reprogram"littered consciousness of modern people and instill he althier desires.
Where do desires come from, or Why do people need advertising?
Have you ever wondered why there are so many advertisements around us? Modern cities are in abundance "decorated" with all sorts of posters advising to buy this or that product. It's strange, because basically no one reads these appeals, but, nevertheless, manufacturers continue to pay huge money for advertising. And if they do, then it helps them to get a lot of profits.
What's the matter here? It turns out that the whole point is the gradual influence of such agitation on the human subconscious. Yes, you can just glimpse a huge photo of a beauty with some product in her hand and immediately forget about it. But the subconscious mind will clearly record the information received. And when the question of choice arises in the store, you may unconsciously prefer the product that you recently saw on the billboard.
How anti-smoking posters work
An anti-smoking poster works just like the usual elements of a PR campaign! This is also a kind of advertising, only with the opposite effect. Tobacco propaganda is now banned. Excellent! Let's use the experience of PR people and beat tobacco manufacturers with their own weapons - campaigning for a he althy lifestyle and mass dissemination of information about the harmful effects of nicotine.
Statistics say that when cigarette packs began to print in large letters the words: "Smokingkills", the number of tobacco products sold has dropped significantly. An anti-smoking poster can be just as effective. This is especially true for children and teenagers. Many of them will not pick up their first cigarette and thereby save themselves a lot of problems in the future.
The negative impact of tobacco on the human body
The dangers of smoking are constantly discussed. Within the framework of one small article, it is impossible to list all the negative factors of smoking. Pathological changes in the body are caused not only by nicotine, but also by numerous harmful components contained in tobacco smoke. Almost all organs suffer, and in the first place - the cardiovascular and broncho-pulmonary systems of a person. The risk of getting lung cancer or having a heart attack in a smoker, compared to a non-smoker, is many times higher.
A particular problem is the habit of smoking in young women and girls, because a girl is a future mother. Public he alth data shows how negatively the fact that his mother smoked during or even before pregnancy affects the he alth of an infant. All the dangers that may lie in wait for a smoker can be colorfully and intelligibly portrayed by a poster against smoking. And it will work much better than verbal exhortations. As they say: "Better to see once…"
Why is it so hard to quit smoking
Don't be so judgmental of people who can't quit smoking. The fact is that nicotine acts like thean insidious drug and is quite addictive. The body of a person involved in a vicious addiction requires from its owner a constant supply of a narcotic substance into the blood, and when you refuse another cigarette, a state like breaking occurs. Anti-smoking interventions may force people to try to eliminate tobacco from their lives, but they will not alleviate the ex-smoker's temporary deterioration in well-being.
Now imagine what a person who smoked for many years and then decided to give up his habit might experience. Headaches, insomnia, coughing, terrible irritability and even an increase in body temperature - all this "bouquet" can make you pick up a cigarette again. So people who are trying to quit smoking, but fail, need to be treated with understanding and patience. This is especially true of close relatives living side by side with such a person.
What should be shown on anti-smoking posters
Today there are so many examples of anti-smoking advertising. But not every poster can fulfill the functions assigned to it. And some amateurish propaganda works of inept artists can even do harm and lead to the opposite result. The three essential elements of an anti-tobacco poster are informative, emotional, and relevant.
Distracting and obstructive elements, such as abstractions, too bright colors, inappropriate fonts orinappropriate humor. The image should not interfere with visual perception, on the contrary, it is designed to help focus on the main idea - the harm and danger of smoking. At the same time, there should be no ordinary intimidation. Agitation "on the forehead" often does not lead to the expected effect.
Sample Anti-Smoking Posters
This article is illustrated by anti-smoking posters. The pictures you see can make you think about your he alth and lifestyle. Perhaps, without exaggeration, they can be called excellent examples of "anti-smoking" advertising.
Our he alth should be our first concern. Not only the duration of our life depends on what kind of air enters our lungs, but also, ultimately, the happiness of the closest and dearest people. Keep this in mind when you want to put a cigarette to your mouth!
