Today everyone knows that, according to the advice and recommendations of doctors, you need to brush your teeth twice a day. Brushing your teeth is a procedure that has long become familiar and has become mandatory, because everyone wants to have beautiful, he althy teeth and gums. To help in this simple desire can properly selected toothpaste. But how not to get lost in the abundance of goods offered? Which brands can you trust with your he alth?
Why brush your teeth?
The positive effect of using the paste is undeniable. Teeth are an organ that is exposed to stress many times throughout the day. We constantly chew something: breakfast, lunch, dinner, snack. Teeth need regular cleaning and care.
Pros of brushing your teeth
Pros of using cleaning pastes:
- Clean teeth from plaque.
- Eliminates food debris from between teeth.
- Strengthen enamel.
- Neutralizemouth odor.
- Keep your teeth he althy for years to come.
Disadvantages of many pastes
Despite the help of pastes and their concern for oral he alth, there are also components in them that are not at all as useful as we would like. When studying toothpaste brands, you should pay attention to their composition, or rather, the presence of harmful substances in it.
Harmful substances in pasta
- Triclosan is an antibiotic that allows you to destroy infection and pathogenic microorganisms in the oral cavity. It is used according to the indications of a doctor and mainly in hospitals. The reason for this is its negative impact on the body (liver, kidneys, brain activity).
- Polyphosphates - substances that allow you to normalize the reaction and improve water quality. They are often used in the manufacture of laundry detergents. The negative impact of polyphosphates affects the occurrence of an inflammatory process and the accumulation of cholesterol in the body.
- Paraben is a preservative. It is used to extend the shelf life of the product. A large amount of it in the body can lead to the development of tumors.
- Fluorine is an element, on the one hand, essential for dental he alth, and on the other hand, it can be harmful to he alth. The use of pastes with fluorine is possible only for medical reasons. Their constant use can cause darkening of the enamel, as well as the development of diseases.
- Lauryl sulfate is a substance that promotes the formation of foam during brushing. Manufacturers add it tomost detergents. Its large amount in the body can cause allergies.
- Propylene glycol is a liquid that has the properties of a solvent. It is used in industry as brake fluid or antifreeze. The compound accumulates in the body and can cause disease and allergic reactions.
Toothpaste brands. Species
All branded toothpastes can be divided into two types:
- Domestic.
- Foreign.
Pastes of domestic production
Toothpaste brands in Russia include more than a dozen items, but there are leaders among them.
- The Russian company "Splat Cosmetics" is one of the largest, which was able to earn the trust of customers due to its quality and effectiveness. Their Splat toothpaste over time was able to compete with popular American brands among the population. The popularity of the company is growing rapidly. This is reflected in the level of sales of goods. "Splat Cosmetics" presents a fairly wide selection of toothpastes. Here you can choose an option to strengthen the enamel, a paste for sensitive teeth, the manufacturer will also help in the fight for gum he alth. Splat toothpaste sales account for 13 percent of all oral he alth purchases. The brand gained popularity due to its unusual approach to working with customers. So, the company refused advertising, stating that the funds that should have been spent on this article are being invested incomponents of toothpaste. Another interesting idea of the manufacturer was the idea of selling unusual tastes and smells of pasta (for example, with the smell of black caviar or red chili pepper). Splat Cosmetics was able to get the title of a national brand due to the fact that since 2004 a letter was included in each pack of goods. Thus, the company was able to enter into a dialogue with the buyer, endearing him.
- Listing the well-known toothpaste brands, one cannot forget about R. O. C. S toothpaste, which is produced by a Russian company. This tool is in great demand among buyers. The paste is completely safe, and its composition includes a large number of natural ingredients. It does not contain antiseptic additives and hazardous substances. Toothpaste consists of the smallest particles that do not damage the enamel, and nourishing and healing components contribute to the treatment and prevention of most oral diseases. Thanks to a large range of toothpastes, anyone can choose the option that suits them (children's, whitening, for sensitive teeth, anti-tobacco, calcium-rich paste and others).
- Another well-known company that occupies one of the leading positions in the market is Nevskaya Kosmetika. It produces such products as: "Pearl", "Forest", "Mint" and some others. The manufacturer does not overprice the product, besides, he tries to use natural ingredients in production. This contributes to consumer demand. Nevskaya Kosmetika holds 10 percent of the Russian toothpaste market.
- Thorn Cosmetics -Russian company representing brands of toothpastes in Russia. Toothpastes "Cedar Balm", "32 Pearls", Belamed are inexpensive types and are in demand in their price range. The company occupies 9 percent of the Russian toothpaste market.
- OJSC Concern Kalina is a company that produces brands of toothpastes: Forest Balsam, Fluorodent, Norma 32 and others. Its share of the domestic goods market is 5 percent.
- JSC "Cosmetic Association Svoboda" is a Russian company engaged in the production of low-cost brands. She presents such toothpastes as: "Karimed", "Paradontol", "Ftorodent" and others.
Popular brands of foreign-made toothpastes
The Russian market of products for cleansing and maintaining oral he alth has a large number of foreign representatives. Brands of toothpastes whose manufacturer is known to everyone are:
- GlaxoSmithKline is a British company that has quite popular brands of toothpastes: Aquafresh, Parodontax, Sensodyne and others. Among the company's products are not only preventive, but also therapeutic pastes. For example, Sensodyne is positioned as an excellent toothpaste for sensitive teeth. The results of its application are noticeable after several applications.
- Colgate-Palmolive Company is an American cosmetics manufacturer. His products are known to many. Colgate toothpaste is popular with Russian buyers. The share of an American company in the Russian market is almost 30percent.
- Procter & Gamble is another major US company with a leading position in the ranking of popular overseas toothpastes. She represents brands such as: Blend-a-Med, Oral-B, Blendax and many others. Most of these products are known through extensive advertising on television and in the pages of fashion magazines. The company's share in the Russian market is at least 10 percent, and this size is constantly growing.
- Dr. Theiss Naturwaren GmbH is a German company. She presents such goods as the famous Lacalut toothpaste. It was this paste that received the title of the best according to the results of the popular vote in Russia. Lacalut is not only a preventive, but also a healing paste. Among a large selection of different types of pastes, each buyer will be able to choose the right one for him.
- Sunstar is a Japanese company known all over the world. Her Gum toothpaste has won a huge following. This is a premium product, so not everyone can buy it.
"Gum": the history of the brand. Toothpaste
In 1923, an American periodontist founded a company that resulted in the sale of a new toothbrush. At that time, few manufacturers paid attention to the comfort of using the main accessory that maintains he althy teeth. All of them were quite bulky, and it was inconvenient to use them. John O. Butler was able to create a small toothbrush whose brushing could please the clientevery day.
Despite the fact that many companies tried to replicate the form of the American periodontist's invention, John O. Butler's firm flourished.
A few years later, he acquired a patent for another toothbrush. Its author was a doctor who worked for many years as dean of the medical faculty of Tulane University. Charles K. Bass has been studying the problems and causes of dental and gum disease for many years. In the end, he was able to find a solution, and the result of his many years of work was the creation of a toothbrush that meets all the requirements of medicine. Her model is still available from the company.
Sunstar Company
In 1988, Japan's leading company Sunstar acquired an American firm. After that, she began to engage in its further development and promotion on the market.
Rating
Top rated toothpaste brands on the Russian market:
- R. O. C. S.
- Lacalut.
- Splat.
- Sensodyne.
- Paradontax.
- Colgate.
- President.
- "Asepta".
- "Almex".
- Aquafresh.
Product Reviews
Different toothpaste brands receive both positive and negative reviews. Pasta Lacalut collects mostly positive reviews. Customers are satisfied with its therapeutic effect. Since even its use in a course gives the promised result and eliminates diseases. Pasta Sensodyne got a lot of fansthanks to its ability to quickly relieve tooth sensitivity and gently clean them.
